Campaign strategy
Define the offer, target locations, business objectives, budget boundaries and initial campaign approach.
Services Google AdsRelevant searches.
PAID SEARCH / CONVERSION TRACKING / OPTIMIZATION
Relevant searches.
Thoughtful campaigns.
Google Ads search campaign setup and management, with a clear structure, relevant landing pages and measurement planned before launch.
Discuss your projectTHE PURPOSE
Start with what a customer is looking for.
Effective campaign planning begins with your offer, your audience and the action you want someone to take. I connect keyword intent, ad messaging and landing-page content, then review the available performance data to inform changes.
A good fit for
Businesses preparing their first search campaign, reviewing an existing account or improving the connection between advertising, their website and conversion tracking.
WHAT’S INCLUDED
The details behind
the service.
The final scope is agreed before work begins. These are the building blocks we can work with.
Keyword research
Organize relevant search intent into useful themes and identify queries that do not fit your service.
Search campaign setup
Build campaign and ad-group structures, targeting settings and relevant ad assets.
Ad copy
Write clear messages that explain the offer and match what visitors will find on the landing page.
Conversion tracking
Plan meaningful conversion actions and configure the agreed Google Ads or analytics-based measurement.
Landing page review
Check message consistency, mobile usability, contact paths and the information a visitor needs to decide.
Search term analysis
Review available search-term data and refine negative keywords and targeting where appropriate.
Optimization and reporting
Review spend, conversion quality and campaign behavior, with documented recommendations and an agreed reporting cadence.
SOMETHING TANGIBLE
Know what
you’re getting.
The agreed deliverables are written into your project proposal.
Campaign plan and account structure
Keyword themes and ad copy
Conversion measurement checklist
Reporting and optimization notes
An independent management service. No claim of employment, certification or partnership with Google is made. Platform approval and advertising outcomes cannot be guaranteed.
THE WAY THROUGH
A considered process.
Review
Understand the offer, account history and website.
Structure
Plan keywords, messaging, targeting and measurement.
Launch
Check setup and submit campaigns for platform review.
Refine
Use available data to make considered adjustments.
GOOD QUESTIONS
A little clarity,
before we begin.
A few things you might be wondering.
Ask about your projectIs the advertising budget included in your fee?
No. Platform advertising spend and management fees are separate unless a written proposal explicitly states otherwise. You retain visibility into the advertising account and its spend.
Can you guarantee leads or a particular return?
No. Outcomes depend on the offer, market, competition, budget, website and other factors. The work focuses on sound setup, useful measurement and informed optimization.
Can you work with an existing account?
Yes. Access, historical data and the current measurement setup are reviewed before a scope is agreed. There is no need to share your password.
Do you guarantee that Google will approve my ads?
No. Advertising platform approval is determined by the respective platform and cannot be guaranteed.
Do I need conversion tracking?
A measurement plan helps distinguish useful actions from clicks alone. The specific setup depends on your website, consent requirements and what can be measured reliably.
LET’S CONNECT THE DOTS
Have a project
in mind?
Tell me where you are and where you would like to go.
We can work out the right next step.