Campaign strategy
Define business objectives, target markets, budget boundaries and the role of Microsoft Search in your advertising plan.
Services Microsoft AdvertisingMicrosoft Advertising
MICROSOFT SEARCH / UET / CAMPAIGN MANAGEMENT
Microsoft Advertising
campaign management.
Campaign setup, conversion tracking, landing-page analysis and ongoing optimization for Microsoft Search advertising.
Discuss your projectTHE PURPOSE
A complete service, not just a campaign import.
I plan Microsoft Advertising campaigns around your actual service and the page a visitor reaches. The work connects search intent, account structure, ad copy and measurement, with each part reviewed in the context of your business.
A good fit for
Businesses adding Microsoft Search to their marketing mix, setting up a new account or reviewing the structure and measurement of existing campaigns.
WHAT’S INCLUDED
The details behind
the service.
The final scope is agreed before work begins. These are the building blocks we can work with.
Keyword research
Group relevant searches by intent and align them with the services and landing pages you provide.
Search campaign setup
Configure campaigns, ad groups, targeting and account settings around the agreed strategy.
Negative keywords
Identify unsuitable searches and maintain exclusions as relevant search-term data becomes available.
Ad copy
Develop accurate messaging that reflects your service, avoids unsupported claims and matches the destination page.
UET tracking
Implement and check the Microsoft Universal Event Tracking tag within the agreed consent and measurement setup.
Conversion tracking
Define useful conversion actions, configure goals and test the intended event flow.
Landing page review
Review relevance, clarity, business identity, contact options, mobile usability and the path to an inquiry.
Search term analysis
Review available queries for relevance and use the findings to inform targeting and exclusions.
Campaign optimization
Review campaign behavior and make documented adjustments to settings, messaging and budget allocation.
Reporting
Summarize available performance data, explain limitations and outline the next actions at the agreed intervals.
SOMETHING TANGIBLE
Know what
you’re getting.
The agreed deliverables are written into your project proposal.
Campaign strategy and search structure
Keyword research, exclusions and ad copy
UET and conversion-goal test notes
Landing-page review and ongoing reporting
Independent service. Not affiliated with or endorsed by Microsoft. Advertising platform approval is determined by the respective platform and cannot be guaranteed.
THE WAY THROUGH
A considered process.
Assess
Review your offer, website, account and goals.
Prepare
Build the campaign structure and measurement plan.
Check
Test the destination, consent behavior and tracking.
Manage
Review available data and document adjustments.
GOOD QUESTIONS
A little clarity,
before we begin.
A few things you might be wondering.
Ask about your projectIs this an official Microsoft Advertising service?
No. This is an independent specialist service. Microsoft Advertising is referenced only to describe the platform on which campaigns are managed.
Can you guarantee advertising approval?
No. Advertising platform approval is determined by the respective platform and cannot be guaranteed. Campaigns are created with platform policies, landing-page quality and advertising compliance in mind.
Can an existing campaign be reviewed?
Yes. A review can cover structure, keywords, targeting, ad copy, tracking and landing-page relevance. Any changes are discussed within the agreed scope.
What is included in UET setup?
The scope can include tag implementation, consent integration, agreed event mapping and checks that the intended conversion signals are sent. Conversion goals also need to be configured and checked in the advertising account.
Who owns the advertising account?
Account access and responsibilities are agreed before work begins. The service does not involve renting accounts, providing identities or bypassing platform verification.
Is Microsoft Advertising spend included?
No. Advertising spend is separate from the specialist service fee unless an agreement explicitly states otherwise. Budget boundaries are discussed before launch.
LET’S CONNECT THE DOTS
Have a project
in mind?
Tell me where you are and where you would like to go.
We can work out the right next step.